About Us

Founded in 1949
Leanin’ Tree greeting cards have been an American tradition since 1949. That’s when Ed Trumble, founder and Chairman, started selling Christmas cards through the mail to western farmers and ranchers.

The first Christmas cards sold in 1949 were created by co-founder Bob Lorenz.

Starting on a Shoe String, In a Shoe Box
Strapped for cash, Ed and co-founder Bob Lorenz started their business in Colorado by trading art for advertising. While Ed managed the business side of things, Bob, an aspiring young western artist, created a painting for the cover of Western Livestock Magazine. In return, the two entrepreneurs received a full-page ad to promote their Western Christmas cards - all four of them!

The response was overwhelming and the business was officially launched. Bob and Ed literally filled their first orders from shoe boxes stored in a one-bedroom apartment. To make matters more challenging, their first-year profits were nearly wiped out when the local card printer misspelled "Christmas"!

Family Owned
A lot has happened since 1949. Ed Trumble purchased full ownership of the company in 1965 after the untimely loss of Bob Lorenz to cancer. The Leanin’ Tree fine art greeting card company has flourished as a family-owned operation ever since. Today, Ed remains active as Founder and Chairman of the Board and Senior Director of the Museum, while his four children manage the day-to-day business. Tom Trumble is President and CEO, Jane Trumble is Senior Vice President of Product Development, Nancy Fox is Vice President of Celebration Greetings Product Development and Tim Trumble is Vice President of TFO Investment Management.

Pictured at Leanin’ Tree’s Boulder, Colorado headquarters are are Ed Trumble,
Lynn Trumble, Tom Trumble, Jane Trumble, Nancy Trumble Fox and Tim Trumble.

From Colorado With Care
Leanin’ Tree has grown from four Western Christmas cards to offer over 3,000 unique greeting cards in a multitude of themes for everyday occasions and major holidays. From our headquarters in beautiful Boulder, Colorado, we now ship over 30 million greeting cards a year.

We are located in beautiful, Boulder, Colorado, nestled along the Front Range of the white-capped Rocky Mountains. Since 1949 our distinctive fine art cards and gifts have helped folks from all over the world keep in touch with their friends and loved ones. That's 60 years of satisfied customers!

Our Simple Mission
Leanin’ Tree’s product mission for more than 60 years has remained unchanged: To bring the best in art and words together in a way that touches your heart. This simple mission is accomplished with a lot of hard, yet fun, work.

Start With Art
First, we comb the country to find the most talented independent artists we can. The relationships we build with these gifted artists are critical since Leanin’ Tree does not directly employ a single artist. Only by working with independent artists and photographers can we bring you the quality and variety of art that we offer.

Words Make it Work
You just bought a blank card for a friend’s important occasion. You’re hoping that if you stare at it long enough you’ll come up with something clever or heartfelt to say. It’s not always easy, is it? Now try doing it 8 hours a day. That’s exactly what our verse writers do. They start with an inspiring work of art and then add just the right words to touch your heart. (Now, we realize that you write great stuff. That’s why we sell blank cards. The versed cards are for all those other guys.)

Leanin' Tree Purposes and Goals

Down to Earth
Leanin’ Tree is about transforming a simple piece of paper into something magnificent that brightens your day, lifts your heart, or makes you smile. All in all, it’s pretty straightforward and "down to earth". And that’s the way we like it.

Leanin’ Tree is also down to earth about the earth. Like most companies, we use precious resources to bring our products to you. To minimize this impact we print all our cards and envelopes on recycled paper. We have operated a comprehensive corporate recycling program for years that includes printed office scrap, office paper, ink cans, printing plates, phone books, low-mercury fluorescent light bulbs, metal banding, steel, aluminum, glass and plastic bottles, corrugated paper and computer components. Leanin’ Tree is a Certified Green Printer with the Printing & Imaging Association of Mountain States, a recent Silver Award recipient in the Colorado Environmental Leadership Program, and a member of Boulder County’s PACE Program (Partners for a Clean Environment). We also donate to a tree-planting organization to compensate for carbon emissions from our manufacturing process. Since the year 2000, wind-generated electricity has been used to power the lights in the Leanin’ Tree Museum & Sculpture Garden of Western Art.